<?xml version="1.0" encoding="UTF-8"?> <rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"> <channel> <atom:link href="http://www.targetmarketingmag.com/rss/ci.xml" rel="self" type="application/rss+xml" /> <title>Target Marketing Curent Issue</title> <link>http://www.targetmarketingmag.com</link> <copyright>Copyright 2008 North American Publishing Company</copyright> <description>Target Marketing (Nov 21, 2008)</description> <language>en-us</language> <docs>http://blogs.law.harvard.edu/tech/rss</docs> <generator>Target Marketing</generator> <item> <title><![CDATA[The Customer’s Keepers]]></title> <link>http://www.targetmarketingmag.com/article/with-ramped-up-loyalty-retention-program-charter-communications-having-positive-measureable-churn-reduction-results-400711_1.html</link> <description><![CDATA[The maven of mean, actress Shannen Doherty, slapped good luck into Charter Communications' churn reduction efforts with one stroke of her lip gloss. Back in June 2007, when the St. Louis-based cable company was testing what's become its flagship...]]></description> <pubDate>Mon, 01 Dec 2008 00:00:00 EST</pubDate> <guid isPermaLink="true">http://www.targetmarketingmag.com/article/with-ramped-up-loyalty-retention-program-charter-communications-having-positive-measureable-churn-reduction-results-400711_1.html</guid> </item> <item> <title><![CDATA[Word Games]]></title> <link>http://www.targetmarketingmag.com/article/tactis-creating-better-paid-search-listings-400712_1.html</link> <description><![CDATA[A title, description and display URL packed into about 70 characters—that's the extent of a paid search listing. Differentiation within these tight boundaries is tricky, to say the least. That's why the best place to start when developing...]]></description> <pubDate>Mon, 01 Dec 2008 00:00:00 EST</pubDate> <guid isPermaLink="true">http://www.targetmarketingmag.com/article/tactis-creating-better-paid-search-listings-400712_1.html</guid> </item> <item> <title><![CDATA[Brand Dreaming]]></title> <link>http://www.targetmarketingmag.com/article/what-your-customers-dreaming-about-400713_1.html</link> <description><![CDATA[This summer, we all knew one person's dream quite well. Michael Phelps had his heart set on achieving something that had never been done before: winning eight gold medals in one Olympics. We all watched as he did just that and achieved yet another...]]></description> <pubDate>Mon, 01 Dec 2008 00:00:00 EST</pubDate> <guid isPermaLink="true">http://www.targetmarketingmag.com/article/what-your-customers-dreaming-about-400713_1.html</guid> </item> <item> <title><![CDATA[A Custom Fit]]></title> <link>http://www.targetmarketingmag.com/article/combat-customer-poaching-content-drives-sales-leads-400714_1.html</link> <description><![CDATA[Search marketing is a double-edged sword; it both gives and takes away in the multichannel environment. As you pour cash into traditional media, a variety of parties leverage search engines to intercept customers en route to your site. They're...]]></description> <pubDate>Mon, 01 Dec 2008 00:00:00 EST</pubDate> <guid isPermaLink="true">http://www.targetmarketingmag.com/article/combat-customer-poaching-content-drives-sales-leads-400714_1.html</guid> </item> <item> <title><![CDATA[Build Your List]]></title> <link>http://www.targetmarketingmag.com/article/5-steps-building-large-responsive-opt-in-e-list-qualified-b-to-b-prospects-400715_1.html</link> <description><![CDATA[Many B-to-B marketers want to cut marketing costs by shifting more of their marketing communications budgets from direct mail and newsletters to e-mail marketing and e-newsletters. But if you want to ramp up your online marketing program, you...]]></description> <pubDate>Mon, 01 Dec 2008 00:00:00 EST</pubDate> <guid isPermaLink="true">http://www.targetmarketingmag.com/article/5-steps-building-large-responsive-opt-in-e-list-qualified-b-to-b-prospects-400715_1.html</guid> </item> <item> <title><![CDATA[Snap and Sniff]]></title> <link>http://www.targetmarketingmag.com/article/snap-sniff-400716_1.html</link> <description><![CDATA[A long-term practice in direct mail was to compel respondents to complete some simple exercise as a way to further solidify their emotional investment, short of sending cash with order. For example, Time-Life Books and Prentice Hall asked...]]></description> <pubDate>Mon, 01 Dec 2008 00:00:00 EST</pubDate> <guid isPermaLink="true">http://www.targetmarketingmag.com/article/snap-sniff-400716_1.html</guid> </item> <item> <title><![CDATA[Harvard's Tat masters]]></title> <link>http://www.targetmarketingmag.com/article/harvards-tat-masters-400717_1.html</link> <description><![CDATA[In the second presidential debate in October in Nashville, Tenn., amid the financial collapse, Tom Brokaw asked the candidates who they might pick as secretary of the Treasury. My choice for Treasury secretary: Robert S. Kaplan, professor of...]]></description> <pubDate>Mon, 01 Dec 2008 00:00:00 EST</pubDate> <guid isPermaLink="true">http://www.targetmarketingmag.com/article/harvards-tat-masters-400717_1.html</guid> </item> <item> <title><![CDATA[Keep Your Market Healthy]]></title> <link>http://www.targetmarketingmag.com/article/keep-your-market-healthy-400718_1.html</link> <description><![CDATA[Want to earn healthy profits? There are close to 3 million nurses in the U.S., says Diana Mason, registered nurse, Ph.D., and editor-in-chief of the American Journal of Nursing. According to the Bureau of Labor Statistics, the middle half of all...]]></description> <pubDate>Mon, 01 Dec 2008 00:00:00 EST</pubDate> <guid isPermaLink="true">http://www.targetmarketingmag.com/article/keep-your-market-healthy-400718_1.html</guid> </item> <item> <title><![CDATA[CEM Optimization]]></title> <link>http://www.targetmarketingmag.com/article/cem-optimization-400742_1.html</link> <description><![CDATA[ CEM Optimization Before marketers can manage their customer relations, it may help to visualize what their customers will experience. Hence, the Silicon Valley software and services company Chordiant created Chordiant Cx Visual Business Director...]]></description> <pubDate>Mon, 01 Dec 2008 00:00:00 EST</pubDate> <guid isPermaLink="true">http://www.targetmarketingmag.com/article/cem-optimization-400742_1.html</guid> </item> <item> <title><![CDATA[Retaining the Flock]]></title> <link>http://www.targetmarketingmag.com/article/retaining-flock-400739_1.html</link> <description><![CDATA[ Challenge: Retain churchgoers. Solution: Mobile marketing, sending daily text messages. Results: Of the 125 church members and attendees who participated, 100 percent have remained worshippers. Taking a leap of faith, Relevant Church of...]]></description> <pubDate>Mon, 01 Dec 2008 00:00:00 EST</pubDate> <guid isPermaLink="true">http://www.targetmarketingmag.com/article/retaining-flock-400739_1.html</guid> </item> </channel> </rss> 